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Thread Auto
Pricing

Plans for independent dealers, priced in plain terms

Start with a website, add inventory, then run the whole store from one connected platform. Each plan states what is included, so the cost of growing is clear before you commit.

Get online

Website

Website only

$49/ month


What's included

  • Responsive dealership website
  • Custom domain
  • SSL & hosting
  • Standard dealer pages
  • Basic website customization
  • Contact forms
Get Started

Get your inventory online

Starter

Website + Inventory

$99/ month


What's included

  • Everything in Website
  • Up to 25 active vehicles
  • VIN & vehicle specifications
  • Vehicle photos
  • Vehicle status & pricing
  • Inventory management
  • Inventory publishing
  • Basic lead inbox
  • Basic contact records
  • Basic reporting
  • 2 users
  • 1 location
Get Started
Most popular

Run your dealership

Growth

Website + Inventory + Dealership Operations

$199/ month


What's included

  • Everything in Starter
  • Up to 75 active vehicles
  • Visual page designer
  • Bulk inventory import
  • Custom pricing
  • Full CRM & lead pipeline
  • Lead assignment & follow-up
  • Customer records
  • Digital retail & finance workflow
  • Trade-in workflow
  • Hold/deposit workflow
  • Test-drive booking
  • Recon job cards & checklists
  • Sales invoicing
  • Service booking
  • Up to 4 supported inventory feeds
  • Advanced reporting
  • 5 users
  • 1 location
  • Priority email & chat support
Start with Growth

Connect the operation

Pro

Full Dealer Platform

$299/ month


What's included

  • Everything in Growth
  • Up to 150 active vehicles
  • Multi-location support
  • Advanced website controls
  • Advanced inventory controls
  • Advanced reconditioning workflows
  • Full CRM & team activity
  • Advanced digital retail/payment workflow
  • Advanced sales & invoicing
  • Accounting export
  • Service management
  • Parts management
  • All supported inventory feeds
  • Advanced syndication
  • Management reporting
  • 10 users
  • Priority support & onboarding
Talk to Sales

Need just one tool?

Add individual Thread Auto modules as needed.

  • AI Sales Assistant

    AI-powered sales assistance for responding to and following up with dealership leads.

    $59/ month

    Add to Plan
  • Additional Marketplace Feeds

    Add additional inventory marketplace feeds beyond the feeds included in the selected plan.

    $20–$30/ feed / month

    Add to Plan
  • Custom Dealer Website Design

    Custom dealership website design and visual customization beyond the standard website options.

    $299–$600one-time

    Learn More
  • Google Business Profile Management

    Ongoing management of the dealership's Google Business Profile.

    $79–$149/ month

    Add to Plan
  • Credit Application Module

    Add a credit application workflow to the dealership website.

    $49–$99/ month

    Add to Plan
  • Local SEO

    Local SEO support focused on improving the dealership's visibility in local search.

    $100/ month

    Add to Plan