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Thread Auto
Dealership staff working with inventory and customer records inside a US showroom
Dealer platform

Run the lot from one place, including from your phone

Enter a vehicle once, see which units are aging, and answer the leads your website brings in — inventory, leads, customers and deals on the same records, so nothing is typed twice.

Book a platform demo
Modules

Choose a module and see the work it removes

Every inquiry owned, without the clutter of a heavy CRM

  • Forms, calls, chat and marketplace leads in one queue, with duplicates grouped together
  • Routing by salesperson, source or vehicle so no lead sits unassigned
  • Response timers, escalation and follow-up tasks to keep contact from slipping
  • A single timeline per customer: visits, saved vehicles, appointments, deals and consent

Every module reads and writes the same records as your website, so changes made here appear on the storefront without an export or an overnight wait.

Foundations

Built for how stores actually operate day to day

One record, entered once

Vehicles, customers and deals exist a single time. The site reads the same records your team edits, so nothing is typed twice.

Room to grow

Add a second lot when you are ready, with per-location permissions, branding and inventory.

Problems surfaced early

Aging units, unanswered leads and failed feeds appear where staff already work, rather than being noticed weeks later.

Migration without downtime

We move inventory, customer records and URLs, and keep the old site live until you sign off.

Partners & integrations

The platform is built to talk to the rest of your stack

Inventory, CRM, service and digital retail only work if data moves. These are the categories of US automotive systems we design connections around.

  • Dealer management systems
  • Inventory & pricing
  • Listing marketplaces
  • Vehicle history
  • Lenders & F&I
  • Payments
  • Call & text
  • Ad platforms
See the full integration ecosystem

Dealer management systems

Deal, inventory and customer records flow both ways so the storefront and the back office agree on the same vehicle and the same buyer.

  • DealerCenter
  • Wayne Reaves
  • Frazer
  • Dealer Car Search
  • DealerSocket
  • AutoManager

Inventory, appraisal & pricing

Market-based pricing, appraisal values and stocking signals sit next to your merchandising so pricing rules are made with real context.

  • vAuto
  • Kelley Blue Book
  • Black Book
  • J.D. Power Valuation
  • HomeNet
  • Max Digital

Marketplaces & listing feeds

Outbound feeds keep third-party listings in step with your lot, and inbound leads land in one queue instead of five inboxes.

  • Cars.com
  • Autotrader
  • CarGurus
  • Edmunds
  • TrueCar
  • Carfax Listings

Vehicle history & compliance

History reports, recall status and window-label data render on the VDP, with disclosures captured where the shopper sees them.

  • Carfax
  • AutoCheck
  • NHTSA recall data
  • NADA Guides
  • Monroney label providers

See the platform against your own inventory

We'll load a sample of your inventory into a demo environment so you can judge it on your vehicles, not ours.