Retail first
Every screen is judged by whether it helps a store sell or service another vehicle this week.
About us
Dealership software built by people who sweat the details
Thread Auto is a placeholder brand for a US automotive technology company that builds dealership storefronts and the platform behind them as a single product, so the website your shoppers see and the system your team works in never drift apart.
Talk to usHow we work
What guides the product
Craft over volume
We would rather ship fewer, better-considered features than a long list nobody uses.
Built with staff
Sales, BDC and service teams shape the workflows before they become product decisions.
Plain agreements
Clear scope, clear pricing conversations, and no surprises buried in an addendum.
Ready to see Thread Auto on your inventory?
Walk through a live storefront and dealer platform demo with your own stock list. No pressure, no long-term lock-in conversation on the first call.